About Our Brand...
In June of 2019 our new brand was officially trademarked. This protects our logo from unauthorized use by entities or individuals. We want to make sure our logo remains unique to our city and give an identifiable graphic to associate with our city.
In keeping with the city’s new branding effort aimed at reflecting Roswell’s sense of community, local businesses may use the logo when promoting themselves as being located in and having affiliation with Roswell, such as placing the logo in their store windows or printing it on their customer receipts. However, businesses cannot use the logo for their own individual profit, such as selling their own products with the logo or using it on any advertising designed to help sell specific products.
If you have any questions about the city's trademarked logo and allowable uses, or to seek permission for logo use, please contact Public Affairs Director Juanita Jennings at firstname.lastname@example.org.
City of Roswell 425 N Richardson Roswell, NM 88201
Phone: 575-624-6700 | Email Us