Public Affairs

What is Public Affairs?

Public Affairs- Constellation of ServicesThe Public Affairs Department handles multiple functions that promote the tourists and other visitors as a destination management organization (DMO), while also communicating with local residents and media. The department creates and carries out tourism marketing strategies, while handling its own budget and the marketing/advertising budgets of other city departments.

The department shares information on a wide variety of topics with citizens through traditional media, this website and social media channels. The department also manages the lodgers’ tax system for the city, arranges and manages special events and handles contracts with community partners. 

In addition, the department serves as a liaison for other city departments to coordinate and distribute public information. The Public Affairs department serves as the liaison to the New Mexico Film Office

The department also oversees the Roswell Visitors Center.

Roles & Responsibilities


Tourism Promotion


The primary roles of Public Affairs are to promote Roswell as a travel and professional business meeting destination and work with advertising agencies to develop promotional materials and marketing strategies that attract visitors from around the world and that encourage overnight lodging.


Marketing Strategies


Marketing strategies developed include, but are not limited to:

  • Media placement
  • Public relations activities
  • Tourism event coordination and promotion
  • Marketing tools and promotional collateral distributed via the Visitors Bureau (i.e. visitor brochures, videos, maps, etc). and other city departments.

A list of tourism events and links to digital marketing tools (iMobile brochure, videos of attractions, photo library, Facebook, Twitter, etc.) that promote tourism can be accessed by visiting the See Roswell website.  


City Department and Enrichment Services Liaison


Under supervision of the City Manager, Public Affairs serves as a liaison to the various City departments and Enrichment Services to coordinate information needed by the public regarding City projects and events in the form of news/press releases, public service announcements, presentations and proclamations.